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GuideToAdventures.com represents a marketing partnership of adventure tourism businesses based in Newfoundland and Labrador. All marketing partners are members of the Adventure Tourism Association of Newfoundland and Labrador (ATANL). ATANL is a tourism industry sector association under the umbrella of the provincial tourism association, Hospitality Newfoundland and Labrador (HNL).
Members of ATANL work together to:
- support guide and operator training and professionalism
- take a balanced approach to the adventure sector's growth - ensuring continued integrity of the natural and cultural resources upon which the industry is based
- present a larger Newfoundland and Labrador adventure product presence in the marketplace
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